Opening a toy store that only sold cardboard boxes

Chicago Children’s Museum: Unboxed

How do we get people to Chicago Children’s Museum’s new exhibit, Unboxed, with practically no budget? Make a toy store, of course. A toy store that only sells cardboard boxes. The case study will do a much better job of explaining. This is one of my favorite things I’ve ever worked on.

comingsoon

outside

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Seen on:
Adweek
PSFK
Creativity Online
TimeOut Chicago
15 Ideas
The Dieline
Packaging of the world
And more…