Asking folks to gift better

Oxfam: Gift Better

We were asked to create the 2011 holiday campaign for Oxfamgifts.com. We came up with a campaign which encourages shoppers to Gift Better this season. The campaign was brought to life with the help of the talented illustrator, Jessica Hische.
Credits: Kelly Hardwick, Bad Ass ACD/Copywriter

1_toilet 2_smartphones 3_sweaters 4_fruitcake 5_foodnwater 6_fruittrees

I was also fortunate enough to work with Scarlett Johansson, an advocate for Oxfam, on an animation.